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Keywords

Core Module Checklist


1. Title (30 Characters)

  • Core Requirement: Highest weight module, accounting for 60%+ of total weight. Must include core keywords, prioritize placing the 1-2 most critical keywords upfront.
  • Filling Rules: Brand name + core functionality combination, e.g., "Photo Editor Pro - Filters". 2025 algorithm emphasizes semantic coherence, avoid meaningless keyword stuffing.
  • Notes: ⚡ Strictly prohibit special characters and quotation marks. Dynamic A/B testing shows brand name first improves brand search ranking by 35% .

2. Subtitle (30 Characters)

  • Core Requirement: Secondary weight field, supports search indexing. 2025 algorithm increases its conversion contribution weight to 15% .
  • Conversion Techniques: Supplement keywords and unique selling points, e.g., "- AI Enhance & One-Tap Beautify". Avoid keyword overlap with title, maximize keyword coverage.
  • Notes: ⚡ No dynamic updates, optimize with each new version submission. Keep descriptions concise, avoid marketing jargon, focus on feature characteristics.

3. Keywords Field (100 Characters)

  • Core Requirement: Search indexing only, invisible to users. 2025 algorithm strengthens keyword relevance matching, filters out irrelevant terms.
  • Filling Format: Separate with English commas, no spaces. Arrange in descending order of search volume, e.g., "photo,edit,filter,camera,image".
  • Pitfall Avoidance: ⚡ Avoid overlap with title/subtitle, prohibit brand names and competitor names. Full character apps gain 47% higher search traffic (Source: Sensor Tower 2025 Report).

4. Developer Name (30 Characters)

  • Indexing Weight: 2025 algorithm increases its indexing weight to 10% . Supports keyword embedding, impacts brand search.
  • Embedding Techniques: Developer name can serve as brand keyword supplement, e.g., "ProApps Studio" has more semantic value than "Studio Inc.".
  • Notes: ⚡ Cannot be changed frequently, each modification requires resubmission for review. Recommend determining name upon first release, impacts long-term search weight.

5. Category Name (Primary + Subcategory)

  • Core Requirement: Impacts recommendation traffic pool and search relevance. Subcategory selection must precisely match app core functionality.
  • Keyword Reuse: Terms in subcategory names can serve as natural keyword supplements, e.g., apps in "Photo & Video" category need not repeat "video" keyword.
  • Notes: ⚡ Incorrect category selection leads to 30%+ drop in search traffic. 2025 algorithm raises requirements for category keyword matching precision.

6. In-App Events

  • Core Requirement: 2025 algorithm includes event names and descriptions in search indexing. Events can boost short-term search ranking and user engagement.
  • Optimization Techniques: Include time-sensitive keywords in event names, e.g., "Spring Sale," "Limited Time Offer." Naturally integrate feature keywords in descriptions.
  • Notes: ⚡ Keywords effective only during event duration, immediately expire after event ends. Event keywords must align with overall ASO strategy.

7. Cross-Region Localization (Multi-Language Adaptation)

  • Core Requirement: 2025 algorithm significantly elevates localization priority, supports regional keyword weight bonus.
  • Keyword Usage: Localize all metadata across different regions. German regions require compound word considerations, French regions need gender/number attention. Localized apps see average 40% search volume increase.
  • Notes: ⚡ Avoid machine translation, ensure keywords match local search habits. 2025 algorithm performs semantic relevance detection on localization quality.

8. Description (4000 Characters)

  • Core Requirement: Primary function is conversion optimization, directly impacts download conversion rate (CVR). 2025 algorithm supports Google indexing, requires natural keyword integration.
  • Optimization Points: Highest keyword density in first 3 lines, naturally include core keywords. Use bullet points for core features, enhance readability.
  • Notes: ⚡ Avoid keyword stuffing, maintain language fluency. Recommended update frequency: every 1-2 weeks, maintain activity level.

Core Conclusion & Priority Ranking (2025.04-2026.03):

  1. Highest Priority: Title + Keywords Field (130 combined characters) → Impacts 75% search ranking weight
  2. Secondary Priority: Description optimization + Localization → Impacts conversion rate and regional traffic
  3. Iteration Efficiency: Keywords field and in-app events allow high-frequency adjustments (each version update), title requires cautious modification
  4. Compliance Baseline: Prohibit competitor brand names, misleading keywords, and false information. Violations lead to removal or ranking downweight
  5. Data Support: According to AppRadar 2025 Industry Report, apps with full character optimization average 52% higher search traffic, localized apps improve regional rankings by 38%

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