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About Us

Who We Are

ASO Improve Lab is not just another marketing blog; it is a specialized research hub dedicated to the science of App Store Optimization in the age of AI. Founded by Jorah Wong, an ASO Growth Strategist with a passion for data-driven decision-making, we bridge the gap between technical SEO and mobile growth.

Our Philosophy: Data Over Guesswork

In 2026, the App Store landscape has evolved beyond simple keyword stuffing. We believe that true growth happens at the intersection of:

  • Behavioral Analytics: Understanding why a user clicks, not just what they search.

  • Algorithmic Transparency: Reverse-engineering App Store and Google Play logic to stay ahead of the curve.

  • GEO (Generative Engine Optimization): Preparing apps for a world where AI agents like Gemini and Perplexity are the new discovery engines.

What We Do

At ASO Improve Lab, we document live experiments and technical audits to provide:

  1. Technical SEO for Apps: Deep-diving into Schema.org, Deep Linking, and Web-to-App conversion paths.

  2. Conversion Rate Optimization (CRO): Analyzing visual assets (Icons, Screenshots) through the lens of cognitive psychology.

  3. Black-Box Research: Testing the impact of VPP, ASA (Apple Search Ads), and regional metadata nuances.

The Mission

Our mission is to empower developers and marketers with actionable intelligence. We strip away the "marketing fluff" and provide high-fidelity, technical content that helps apps move from the 100th rank to the Featured list.

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